Juan Carlos Fuster, new director of marketing and communication of Lenovo Iberia. He will lead the growth of the brands of the IDG (Intelligent Devices Group) division. The technology giant promotes internal talent, with eight years of experience in the group. Fuster will transmit the corporate values in the development of increasingly intelligent technologies.
Juan Carlos Fuster has been appointed Director of Marketing and Communication of the IDG (Intelligent Devices Group) division for the Iberian region at Lenovo. Since Fuster joined Lenovo almost eight years ago, he has grown with the company, holding different marketing roles, both professional and consumer. Experience that has led him to lead the marketing division in recent months, since he has combined his functions as head of Brand, Events and Communication.
Fuster studied a double bilingual degree in Business Administration and Marketing at the ESIC University. In his new position, he expands his responsibilities to lead the marketing and communication strategy of the company in Iberia, without forgetting the important sponsorships that the brand sustains throughout the year in our country.
Lenovo is the world’s largest personal computer company and one of the leading manufacturers of tablets, mobile phones (including the Motorola brand), smart devices and data centers. Juan Carlos Fuster’s main objective will be to convey Lenovo’s corporate values and the company’s mission to develop increasingly intelligent technologies available to everyone, which have a positive impact on society. With this change, Lenovo seeks greater integration of its communication and marketing actions, as well as synergies between the different audiences, channels and platforms.